The brand was inspired by two London born and bred cats, Gus and Bella. From the moment their tiny paws entered the house, they became fully-fledged members of the family, and stole the hearts of their pet purrents Charlie & Emily.
As indoor cats, we were constantly looking for new ways to entertain and care for G&B, to make sure they were both happy and healthy.
Gus & Bella Box was born out of a desire to help other cat owners find new ways to treat their cats - and occasionally themselves!